Electrolyte is a term for minerals that carry a positive or negative electric charge. These minerals are abundant in REVEL and are naturally occurring.
In the human body these minerals not only keep the body hydrated, they’re critical for nervous system function, muscle contraction and regulating blood pH between 7.35 – 7.45. Additionally, they help blood to clot, aid the body in building new tissue and facilitate moving nutrients into cells and moving waste out of cells.
Minerals are vital to our health. Minerals are utilized by the body’s organ systems for growth, development, movement, energy production and maintenance of internal homeostasis, including regulating body temperature and blood sugar. In addition to producing enzymes and hormones, minerals play a significant role in the composition of tissues, bone, teeth, muscles and nerves.
Minerals in water are the most overlooked, understated factor and are a direct differentiator in water quality.
Minerals in ‘natural’ bottled waters, which include only artesian and spring sourced waters, are naturally present. The combination and amount of minerals is determined by the makeup of semi-porous rock which confines the artesian aquifer. In springs this is determined by the ground soil composition. It’s these natural occurring minerals that provide water with its taste, mouthfeel and added health benefits.
In bottling natural waters these minerals remain intact in the bottling process. The complete opposite occurs when bottling ‘processed’ waters. ANY BOTTLED WATER WHICH IS NOT SOURCED FROM ARTESIAN OR SPRING IS SOURCED FROM TAP/ MUNICIPALLY SUPPLIED WATER AND IS CLASSIFED AS ‘PROCESSED’.
Tap/ municipally sourced bottled waters are classified as ‘processed’ due to the water prior to bottling must undergo a manual or chemical filtration process which strips 99% of the water’s natural minerals and compounds.
Consuming water devoid of minerals is unhealthy and leads to disease. This is evidenced by the 2005 published study ‘Nutrients in Drinking Water’ by the World Health Organization (W.H.O.) which is comprised of multiple independent studies.(*1) Aware of the health risks, bottlers add chemically processed manmade minerals into the water, most often at undisclosed amounts.
There is an even greater cause for concern as some bottlers, showing a complete disregard for health, to this very day add chemically processed manmade alkalinizing agents such as sodium bicarbonate (commonly known as baking soda) or potassium bicarbonate (a low-sodium alternative to baking soda) directly into filtered tap/ municipally supplied water. They then market their product on the merits of its increased pH and/ or alkalinity.
If adding baking soda to water makes it “healthier” why haven’t the multibillion-dollar baking soda and antacid companies marketed their products for daily consumption? The answer is their products are labeled not to exceed the daily dosage and not to consume longer than 2 weeks. Furthermore, the F.D.A. categorizes these products as category C which advises against their use by women who are pregnant, intending to become pregnant, or currently breastfeeding.(*2)(*3)(*4)
Long-term consumption of sodium bicarbonate can increase a person’s risk for potassium and chloride blood deficiency, worsening kidney disease, worsening heart failure, rise in sodium levels, muscle weakness, cramps and increased stomach acid production.(*5)(*6) The Canadian Society of Intestinal Research states that consumption of sodium bicarbonate should not exceed two weeks.(*7)
It’s apparent our culture has been misled and misinformed with regard to bottled water. This statement can be supported with a question.
Question:
Name a single natural food item that is healthier due to being processed?
Answer:
There is not a single item, so why do we accept this in our bottled water?
If given the option to consume, for example orange juice. One option is freshly squeezed from organic oranges the other is processed, i.e. altered by man. This processed version is stripped of its natural properties and then reformulated with man-made ingredients.
The answer certainly is organic. But why do we as a society allow ourselves to be sold that water does not adhere to this?
Natural is always better than processed, period. Comparing natural water to processed water cannot be done as they are in two different classes of goods.
Processed bottled waters are easy to identify: (a) All processed waters are required to include an ingredient label due to the addition of ingredients. Artesian water contains only the water from the source with nothing added thusly does not have such requirement. (b) Processed waters are also required to label the contents of the bottle as filtered, processed or purified and/ or the method utilized, such as distillation or reverse osmosis, referred to as R.O.. Since artesian sourced water is not subjected to these harsh processes, labeling as such is not applicable.
REVEL, being sourced from an artesian aquifer is 100% natural, nothing removed and nothing added. Our water is rich in natural minerals. As the water passes into the aquifer it’s filtered by the encapsulated semi-porous rock upon which minerals from these substrates are absorbed into the water.
Artesian and spring are the only two water sources that do not require heavy mechanical or chemical filtration prior to bottling. This is due to these sources are extracted below the earth’s surface.
Artesian is far superior to spring, as spring water is merely underground and its quality is highly dependent on the soil conditions surrounding it. The quality of spring water can be influenced by the soil it flows through, which may impact its mineral composition and purity.
In contrast, an artesian aquifer, by its definition is an underground body of water encapsulated by rock, granite, stone or clay. The water passing into the aquifer is filtered by the encapsulated semi-porous rock and then protected from the outside environment.
This unique and natural filtration process enables artesian sources to be bottled with minimal intervention, preserving its natural minerals and compounds, making it the preferred source for bottled water.
CupCap is specifically designed to enhance hygiene and offer a safer drinking experience compared to drinking directly from the bottle. By utilizing the CupCap, the transfer of germs and bacteria into the remaining water is significantly reduced, thereby limiting their ability to breed. This is particularly crucial since water provides an optimal medium for microbial growth.
The innovative design of the CupCap not only acts as a protective shield for the bottle's opening but also allows consumers to twist it off without coming into contact with the area surrounding the bottle's opening. This feature ensures that consumers can enjoy their water with increased safety and confidence, knowing that they are minimizing potential germ and bacteria exposure during the drinking process.
Our philosophy in business is to ensure we leave this planet better than we found it. We do this to build a better and healthier environment, now and for the next generation and instill in them this fundamental value. This mentally and action we refer to as the REVEL Life.
Our philosophy in action includes:
33% Reduction in Plastic
Through years of research and development our company has formulated a B.P.A. free, food grade copolymer resin that uses 33% less plastic to produce a bottle when compared to traditional P.E.T. (polyethylene terephthalate) resin which is used worldwide in the production of nearly all plastic bottles for beverages.
This development is beneficial for our planet in reducing the production of plastic and not only in the context of plastic bottles. Our objective is to convert the global use of P.E.T. to this resin.
The benefits of this conversion far exceed merely lessening the amount of plastic production globally, it dramatically reduces greenhouse gas emissions. It diminishes the manufacturing of virgin plastic as well as its raw ingredients consisting of crude oil and natural gas, thereby directly reducing the transportation of both raw and finished materials.
Upon the successful development and deployment of this technology, we are committed to offering the formula, engineering details, and production specifications to any and every business completely free of charge, without any fees, royalty, perpetuity, etc.
In 2023 the global production of P.E.T. was 56.2 billion pounds or 25.5 million metric tons. This conversion would reduce the amount by 1/3 which would have lowered the annual volume to 37.5 billion pounds, eliminating 18.7 billion pounds of plastic or 8.5 million metric tons. The global demand for P.E.T. in 2030 is forecasted at 78.7 billion pounds or 35.7 million metric tons.(*8) By integrating our resin it will eliminate 26.23 billion pounds or 11.9 million metric tons.
Post-Consumer Recycled Plastic
Until REVEL’s bottle is converted to a copolymer which will lower its plastic content by 33%, we are committed to our continued use of using only post-consumer recycled plastic (r.P.E.T.) versus virgin plastic (P.E.T.) in our B.P.A. free bottles. The use of recycled plastic reduces greenhouse gas emissions by 67% when compared to virgin plastic.(*9)
Glass Bottles
Our glass bottles are made from 100% natural resources abundant on the planet. They are 100% recyclable; meaning they can be recycled infinitely with never a loss in purity or quality.
Sustainable Water Source
Our artesian aquifer is a sustainable resource. Its recharge rate far exceeds the amount of water extracted from it. This source if left untapped would remain underground and would not provide pristine drinking water to the masses.
Conservationist Methodology
To protect the natural environment and minimize land impact, our company has made a commitment to refrain from constructing new manufacturing plants or business entities on vacant land. Instead, we exclusively utilize existing certified and accredited manufacturing facilities. Within these facilities, we install our own cutting-edge filling and packaging equipment. This approach allows us to preserve land, protect the natural environment, and significantly reduce our carbon footprint. By maximizing the use of existing infrastructure, we aim to operate in an environmentally responsible manner while maintaining efficient production processes.
Like Minded Suppliers
We are committed to using suppliers, locally whenever possible, who share our same commitment to the planet and employ similar business practices in their facilities and the materials they provide.
Until REVEL’s bottle is converted to our copolymer resin which will lower its plastic content by 33%, we are committed to using only post-consumer recycled plastic (r.P.E.T.) versus virgin plastic (P.E.T.) in our B.P.A. free bottles. The use of recycled plastic reduces greenhouse gas emissions by 67% when compared to virgin plastic.(*10)
REVEL’s artesian aquifer is located hundreds of feet below the earth’s surface. It is a sustainable resource as its recharge rate far exceeds the amount of water extracted from it.
Conversely, all bottled waters (excluding only artesian and spring) are sourced directly from our country’s dwindling municipally supplied water, commonly referenced as ‘tap’ water. Tap water is sourced from rain and snow melt which is collected from above ground, not underground. It’s pulled from lakes, streams, rivers, aqueducts, reservoirs, etc. The average consumer is unaware that all bottled waters (again, excluding only artesian and spring) are 100% derived from tap water. These brands are bottling approximately 1 billion gallons per month further depleting our country’s supply of tap water. To bottle tap water, the water must undergo a manual or chemical filtration process via reverse osmosis (R.O.) being the most widely employed method worldwide.
Unbeknownst to the average consumer, the elite and most efficient industrial R.O. systems only recover typically 75% to 80%, meaning for every 4 gallons of water which is processed for bottling 1 gallon is discharged as waste. Again, this is for the most efficient system and does not include the mass marketed cheaper and far less efficient systems. For the most efficient systems, for every 1 billion gallons of processed water bottled, on average 250 million gallons is discharged to the sewer. Annually, processed bottled waters extract over 12 billion gallons from our tap water supply and waste 3 billion gallons. As processed bottled water sales increase, these numbers will increase in unison.
The inherent attributes of artesian sourced water require minimal mechanical filtering with negligible waste. REVEL being sourced underground it is totally independent of municipally supplied water, therefore has zero impact on it. Our source, if left untapped, would remain underground and would not provide pristine bottled drinking water to the masses.
